Summer fragrance hacks by Leighton Denny MBE

As summer is approaching, you may want a lighter scent like Light & Dark Delightful (£43.50/70ml) - but have you ever noticed the scent fading away faster than you can spritz it on? Well Leighton Denny MBE is here to give you the hacks you need to know to get the most out of your fragrance this summer! 

Make sure you are hydrated!

As we all know, drinking plenty of water is important in summer! However, did you know that it is also very helpful when it comes to keeping your skin scented? The oils in skin help to retain scent molecules, so the more hydrated the skin, the more intense your fragrance will be and the longer it will last. Drinking plenty of water can help you regulate your skin's oil production. If you have dry skin then your fragrance won't last as long, you'll need to add something to act as a barrier between your skin and your fragrance, such as matching moisturiser or solid EDP that can double the life of your liquid fragrance on dry skin.

Use and emollient layer between your skin and your perfume

Low fat diets, stress and spicy foods can all affect our body chemisty/temperature and encourage the skin to throw off perfume.  If you add dry skin and pregnancy to the list you’ll see why so many women complain about the staying power of their fragrance. The solution? Put an emollient layer between your skin and your perfume. ‘Layer’ your fragrance to extend its life. Use a fragrance-free body lotion or body cream, or one that matches the fragrance, to slow down the rate of evaporation and double the life of your fragrance.

Wear a lighter scent

Summer heat increases the impact of odour. The hotter the weather, the more rapidly the ‘notes’ of a fragrance will leave the skin. The best way to combat this in hot weather is to wear a lighter fragrance and re-apply it more frequently.

Never keep fragrance in the sun

And lastly - heat, light and humidity all play a part in breaking down your perfume’s powers over time. Any fragrance that is kept out of its box and sat in direct sunlight isn’t going to last more than a few months at most. If it gets hot then cold frequently it will sweat, and condensation can get into the juice, the scent will go cloudy, and you can say RIP to your EDP! So be sure to store fragrance in a cool, dark place. 

LIGHT & DARK EDP Purse Sprays £9.50/5ml - Full Size £43.50/70ml.

For press information please contact NBPR: tiffany@nbpr.co.uk